Business Nutrients Tips

Archive for September, 2011

Copyright 2006 Bernadette Doyle

When a client is thinking about hiring you, two major questions in their mind are: ‘Can this person deliver what they say they can deliver?’ and ‘Will their approach work in our particular business?’ The trouble is no client can really answer these questions until after they have hired you. And that’s the catch 22. This is a major stumbling block which can delay if not totally grind the sales process to a halt.

You can probably think of situations with your own prospects where this is the case. It’s a frustrating stalemate.

Yet for professional service providers, there is a way out of this frustrating conundrum. Promoting your own training courses or seminars can help you avoid this stumbling block because it gives your prospective clients a chance to sample you at low cost and risk for both parties.

Here’s how it works. Think about the REAL reasons why people hire you. For example, if you are a marketing consultant, people aren’t hiring you because they want a consultant: they want a marketing system that gets results! If you are a sales trainer, they aren’t hiring you just for training, they want to increase sales. If you are an accountant, chances are they want to lower their tax bill.
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The forex is a market place that a lot of people are talking about at the moment. The foreign exchange currency market is certainly going through interesting times, and with around $1.9 trillion worth of trades taking place in an twenty four hour period, a lot of money is flying about. Naturally, there are a lot of people out there who are thinking that it would be quite nice to get hold of some of that cash, which is why we are seeing such a surge towards the market place from individuals at the moment. It is also a major factor that it is so easy to sign up to a forex account at the moment. All you need is a decent internet connection, a home computer and about $300 and you are ready to trade.

To find a forex account on the internet you really don’t have to look too hard, but the important thing to remember is that you do have to look quite carefully. Finding an account is easy but finding a good one is a little more complicated. The thing to remember is that you are new to the account, and you need to take advice. There are some great review sites out there that can make your decision a lot easier, and they will be able to point out to you which accounts are best for beginners. You are going to need all the help you can get out there, sop make this your first port of call.

Many job seekers are confused about networking, and therefore doubt its effectiveness. Networking is the art of building and maintaining mutually beneficial relationships. So, like anything else, networking requires a bit of practice and finesse, but if done correctly, networking can be an invaluable part of your job search campaign.

Here are a few tips that can help develop a network that works for you:

Be Patient

Networking doesn’t happen overnight; it’s a process. Networking is not just something you can check off your job search list like “Send resume to Pfizer”.

While people may want to help you, they might not be able to do so right away.Quite simply, you may not be the first item on their agenda. So, if someone agrees to meet with you but can’t do so immediately, accept their offer graciously and patiently. Never let an opportunity to meet with someone during the course of networking slip away. Always be open to meeting!

Be Authentic and Kind

When you do meet with someone resulting from your scheduling attempts, take a sincere interest in their life, not just the information or possible assistance they can offer you. Don’t push people for their knowledge or connections and then abandon the relationship. Networking means fostering relationships. This objective cannot be achieved by one person constantly taking while the other person constantly gives information or time. Relationships are built on trust and sharing over time.

Remember, one day you might be in a reverse career position; so be considerate and respectful to all you meet. Find ways to periodically reconnect with the contacts in your network to stay up to date on their lives,and let them know that you genuinely care about what is going on with them. Also, connecting and re-connecting, take the time to let them know that their advice and counsel was heard and put to good use. Acknowledging their individual value to you and to your career. Reinforcement of the time and advice offered by those in your network will foster gratefulness, awareness of their value to you and encourage them to continue helping you and others.
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There are many benefits you and your business can reap from publishing your own newsletter.

1. Keeping In Touch — Your customers and clients are the lifeblood of your business. What better way to stay in touch with your existing customers than through a newsletter? A newsletter allows you to add personal touches to your relationship and celebrate milestones, both your own and your client’s. In addition to furthering your relationship with your clients, a newsletter can also allow you to introduce new products, offer special sales or discounts to your existing client base, and encourage referrals.

2. Hook In New Customers — Unless they have an immediate need or came to you through a powerful referral, most potential customers won’t buy right away. Often they will shop around and compare which means you will likely never see them again. However if you have a free newsletter that offers interested clients the opportunity to learn more about you, your business, and your products for free and they can also learn more about your interaction with your existing customers. A newsletter can be a very simple strategy to turn a one-time visitor into a lifetime customer.

3. Establish Your Expertise — No one knows more about your business than you do which makes you an expert. Likely the construction of your own business has further left you with a great deal of expertise in your field. Share your nuggets of knowledge through your newsletter to deepen your relationship with your existing customers and convince potential customers that you are the answer to their problems.

Now that I have convinced you that you need to publish your own newsletter, I want to go over a few questions that budding editors and publishers always ask.

What exactly is an electronic newsletter?
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